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Search Engine Marketing.

Empire Builders pioneered and perfected the concept in using .CO keyword domain names

and online advertising in search engine marketing strategies.

How Will U.S. Retailers Compete Against China and India's

Increasing E-Commerce Dominance on Mobile Without a Search Engine Marketing Plan?

By Empire Builders

2/20/2017

Many CEO’S, corporate strategists, marketing managers and mom and pop shops have left out of their SWOT

(Strengths, Weaknesses, Opportunities, Threat) analysis how today’s global consumers “initiate” on-demand products, services, and information consumption.

Today, in-the-moment mobile-first consumers, no longer cruise Main Street, storefronts, and the mall for products, services, and information consumption. Instead, consumers cruise the global e-commerce and information web. These in-the-moment on-demand mobile consumers cruise the global web from search to site using voice command keywords, most often engaging only in content at the very top of a mobile device from spoken keywords and then transacting within seconds using digital payment systems.

The ease of use internet has created a new on-demand digital consumer that many in business continue to ignore in strategy sessions and SWOT analysis planning.

American retailers that trail China and India in e-commerce consumption strategies and search engine marketing strategies must ask the question, "How do American retailers reach in-the-moment consumers who cruise the global web for product and service on a device no bigger than an index card and dominate that device"?

NEW COMPANY EMPIRE BUILDERS, LLC: HELPING JOB CREATORS AND NEW BUSINESS

STARTUPS CAPITALIZE ON THE NEW GLOBAL VOICE COMMAND INTERNET

Original press release from November 2011.

By Empire Builders

11/11/11

NEW COMPANY EMPIRE BUILDERS, LLC: HELPING JOB CREATORS AND NEW BUSINESS

STARTUPS CAPITALIZE ON THE NEW GLOBAL VOICE COMMAND INTERNET

In July 2010, the .CO domain was released for global commerce use, allowing businesses the new opportunity to

purchase short, memorable, search-friendly domain names. Since 1994, common URL extensions ended in

.COM, .ORG, or .NET. Representing companies and commerce, the new .CO domain name is shorter and

receives the identical geo-targeting options once only available to the .COM virtual real estate market.

The new .CO domain has created new opportunities for businesses to compete for search result rankings. Search

engines use keywords in a website's URL as part of how they determine where a page ranks in search results.

By using exact match .CO domains along with existing search optimization techniques, a business can improve

their placement on search engines like Google Chrome, Bing, and Yahoo. With present day technologies like

voice command search and Apple's Siri, exact match domain name keywords are more important than ever, as

industry and category domains are likely to yield the best results when using voice command search. .CO exact

match domains are a game changer for voice command search, and maximizing the visibility of a website.

It's clear that the internet has changed the size and scope of modern day store fronts and commercial real

estate. With low cost of entry, low risk, and the potential for global reach, investment in high-ranking .CO virtual

real estate can help small businesses grow beyond their communities in the way a brick-and-mortar location

never could. Even major corporations understand the value of today’s virtual real estate market, as Google, NBC,

Wendy's, Hyatt, Best Buy, Harley Davidson, Cisco, Chrysler, and many more have already purchased their .CO

domains. And what's more, it's critical for the U.S. business and manufacturing sector to purchase their exact

match .CO domain names to stay competitive in the ever-expanding global marketplace. As India and China

invest in the .CO virtual real estate market, other countries will come forward to purchase high value .CO

manufacturing domain virtual real estate as well.

Empire Builders is an early adopter of the .CO virtual real estate market. Empire Builders has started developing

their impressive .CO domain portfolio to inspire investors, entrepreneurs, manufactures and small-business

startups. Many of the exact match .CO domains owned by Empire Builders, such as cargovan.co, semis.co,

camperrentals.co, thriftsale.co and petspa.co, are ranking, geo-targeted and already to do business.

By providing high-ranking virtual real estate, branding, logos, and web presence, Empire Builders has many

turnkey startups that minimize risk and maximize income potential from the initial exposure. With less risk,

Empire Builders sees potential for small businesses to better focus on job creation while building the business

around a .CO startup. To find out more, and to see Empire Builders' complete portfolio of .CO domains, visit EmpireBuilders.Co.

Learn More >

In-Store, E-Commerce, Mobile Pay and The Internet of Everything

By Empire Builders

12/01/2016

At some point big box retailers need to reach out to digital tech companies for brick and click solutions. There are ways to leverage digital strategies that create and save jobs as well as gain global online market share. Let me explain.

Understanding how consumers “initiate” product and service consumption online is paramount for retailers. Retailers need to understand that consumers have and are moving away from cruising “Main Street” for product and service consumption. In the moment, consumers today, are instead cruising the “mobile-first” global web by product and service keywords… not by brand. China and India have perfected this digital commerce model and are waiting to launch it into American commerce.

It’s going to be very difficult for retailers who left out of their SWOT analysis e-retail strategies to compete against global exact match voice command domain names like www.womensclothing.co, www.urbanclothing.co or www.homedecoration.co.

Here is another example. Home Depot has the website www.homedecorators.com built on a global keyword domain name. Home Depot’s analytics may have showed that the keyword out-paces the brand by 200 to 1. Many big-box retailers, like Home Depot, know that instead of building a new storefront or moving to Mexico, they can simply buy a $5,000 to $100,000 .co or .com product keyword domain name and attach it to an ecommerce or product lead generation website powered by a www.paidsearch.co advertising strategy and dominate variations of that product keyword ("wall art home decorations", home decoration stores", home decorations online") across the consumer-driven global e-commerce web.

The new e-commerce, mobile pay “digital” economy and brick and click models demonstrated over the last 30 days by Amazon, Alibaba, Walmart, Home Depot, Wayfair, Jet, Best Buy, Target and alike are forcing traditional retailers to pick up a completely different set of to-market digital skills and commerce tools. These are the set of tools that many of the big box retailers have left out of there SWOT analysis.

For retailers, if you’re thinking of calling your local web/IT guy who thinks they know the new digital online economy that would be a HUGE mistake. Talk to the experts that know the online, big data digital economy.

As the China e-commerce phenomenon continues to grow globally with the “One Belt One Road Initiative” and China’s global e-commerce and mobile pay agenda (TPP Trade Model x 10) all-size retailers will need to consult with Empire Builders to familiarize themselves with our digital to-market-model .

As we are learning, the new location, location, location of commercial real estate and storefronts is no longer on Main Street and First Avenue...it’s on a mobile device no bigger than an index card.

Global companies in the new digital economy know powering product and services online by exact match domain names, digital media and transacting with mobile pay (universal gold backed digital currencies - Hard Asset Conference 2008 New York City) is here to stay.

What is the one caveat to the sucess of e-retail and e-commerce in the future? Location, Location, Location. Companies have to own exact match keyword domain names in a .co or a .com. powered by a comprehensive Empire Builders digital e-retail strategies to stay competitive.

When CEO's say “were closing stores”, I say, "innovate how you digitally compete in-store and online with the Empire Builders model", You may be surprised by the results. What have you got to lose?